Achieving Omnichannel Without Omnichaos

‘Omnichannel’. It’s a popular buzz word at the moment and don’t us geeks love a buzz word. Everyone wants to be omnichannel. But what is it? Equator recently presented its thoughts on how to achieve omnichannel without 'omnichaos' at the Figaro Digital conference in London and was asked to write an article on the subject for Figaro's magazine.