New Facebook video feature

Facebook recently announced plans to roll out an auto-play video feature for Android and iOS users scrolling through their newsfeed. The clips will play silently initially and are focused on not interfering too heavily with user experience.

Facebook recently announced plans to roll out an auto-play video feature for Android and iOS users scrolling through their newsfeed. The clips will play silently initially and are focused on not interfering too heavily with user experience.

The feature, which was recently tested on a small group of mobile users, is set to be rolled out to a limited number of individuals, such as musicians and bands, to look at how the functionality could potentially bring benefits to marketers in the near future.

Feedback on the video function appears to be positive so far and highlights that videos load quickly - perfect for mobile users. It's also been mentioned that clips play seamlessly on users' newsfeeds and stops playing instantly to minimise data usage also, which is something many mobile users could potentially be concerned about.

We can already see the potential for business owners with similar mobile platforms such as Vine and Facebook owned Instagram which have shown effective strategies for brand communication through video content. This could be a key opportunity for brands to engage with their social audience with more interesting means of communication.

We're interested to see how this will shape the future for social media marketers using Facebook and how users will react to potentially more brand-related content on their feed.