Multi-screening the new buzzword
We have spoken about multi screening many a time before, with the majority of the Equator office admitting to doing so on a daily basis, so has this new phenomenon become the new buzzword within the world of digital.
Our answer would be yes, therefore our question is, are you reaching your audience across the different platforms so readily available today?
According to Google, 90% of all media interactions are screen based therefore it is imperative that advertisers reach users across the multitude of screens. The image below highlights the primary media devices used on a day to day basis, confirming that TV no longer commands our full attention, further validating the importance of display.
Does your media plan include the devices shown above? If not, you may be missing a vital piece of the digital jigsaw.