Fashion Week social frenzy

We’re already half way through one of the biggest fashion events of the year, with designers showcasing their next season collections to fashionistas across the globe. But what we’re really interested in, is what brands are doing with their social media channels throughout London Fashion Week.

We're already half way through one of the biggest fashion events of the year, with designers showcasing their next season collections to fashionistas across the globe. But what we're really interested in, is what brands are doing with their social media channels throughout London Fashion Week.

It's with thanks to the wonders of digital that we're able to experience the glories of fashion week more and more each season, keeping fans and followers in the loop with the latest trends. This year we have seen a whole host of well-known brands take to Twitter, Facebook and beyond to share relevant content and show their involvement in London Fashion Week.

So who stood out on social media this year?

As a firm favourite on the high street and having already proven their digital worth last fashion week, it comes as no surprise that Topshop would be quick on the mark with their social media efforts again.

The retailer joined forces with the relatively unknown app Chirp to interact with their customers during its Spring/Summer 2014 show, bringing them exclusive behind-the-scenes access. Topshop stated that with a strong focus on up and coming talent it was only right to support technology in the same way rather than using well-established platforms like Facebook.

More social excitement came from top luxury brand Burberry, already renowned for its successful digital strategy such as being the first brand to stream a fashion show live online.

The brand has invested heavily into social media once again, using Pinterest, Instagram and Vine to share live updates as they happen with their social audience and sharing snippets of the collection before it hits the runway.

It's clear that Burberry hit the nail on the head with the social efforts, boasting the most success social during Fashion Week so far with more than 1,200 retweets of the closing look and a staggering 18,000 likes on a single post on Instagram.

We were also pleased to see a great blogger outreach campaign from high street giant New Look who successfully drove engagement with the fashion blog community by hosting an exclusive pampering event.

It's clear that social media could be a vital component for Fashion Weeks to come with so much opportunity to engage a wider audience and maximise brand exposure. We'd also like to think that more brands will use the wide range of platforms available to deliver innovative and exciting content more often.