4 Reasons to use Facebook apps

Apps give your business all sorts of opportunities to effectively engage your social media fans and can be a key tool for promoting your brand and driving sales. Using channels like Facebook can allow brands to implement custom-built apps that will effectively engage and entertain fans while presenting the opportunity to promote their products and services. Let us share our reasons why Facebook apps could add value to your online effort:

Apps give your business all sorts of opportunities to effectively engage your social media fans and can be a key tool for promoting your brand and driving sales. Using channels like Facebook can allow brands to implement custom-built apps that will effectively engage and entertain fans while presenting the opportunity to promote their products and services.

Let us share our reasons why Facebook apps could add value to your online effort:

  1. Enhance user experience

The beauty of social media apps are that they allow businesses to bring all their online activity into one combined space - giving fans and customers access to online services on their favourite social sites.

With mobile users already spending half an hour a day on Facebook and desktop users dedicating at least 6 hours a month on the channel, it makes sense for brands to bring their product offering to the consumer and ultimately increase the likelihood that fans will buy into products/services and brands on these integrated apps.

A great example of how Facebook apps are improving user experience comes from a New Zealand based bank which implemented a secure, online chat function through an app that enabled its Facebook fans - customers or not - to chat to a financial advisor without needing to leave the site they were on.

  1. Keep fans coming back to your channel

Create more engaging ways to bring your fans back to your page time and time again and bring new fans to your page also through the use of Facebook app competitions.

Many 3rd party websites can build together fun and interactive apps for your page that focus on fan acquisition, social engagement and sharing. This is a cost-effective and easy to manage way to introduce competitions and campaigns onto your Facebook page.

By implementing campaigns and competitions that reward your social audience for their engagement, it's more likely that you will see fans returning to your page to see what your brand will do next.

  1. Keep fans coming back to your channel

Create more engaging ways to bring your fans back to your page time and time again and bring new fans to your page also through the use of Facebook app competitions.

Many 3rd party websites can build together fun and interactive apps for your page that focus on fan acquisition, social engagement and sharing. This is a cost-effective and easy to manage way to introduce competitions and campaigns onto your Facebook page.

By implementing campaigns and competitions that reward your social audience for their engagement, it's more likely that you will see fans returning to your page to see what your brand will do next.

  1. Learn about your audience

A good way to get value out of an app is by requesting that users input their personal details into a form before they can use the app itself.

This allows your business to collect important information on who is getting involved with your brand online, where they are coming from and what age group they might fall under. This is a helpful way to understand your target market on social media and could improve future campaigns, increasing the likelihood of its success.

The important thing to remember is that your fans and customers should always be at the heart of your app and should aim to enhance their online experience of your brand - no matter what industry, there are is a wide range of ways to help make the social media experience more engaging and interactive.

If you would like more information on how to implement Facebook apps into your social strategy, get in touch with our experts today!