Making the Most of Your Social Channels

Feel like you could get more out of you social presence, but not sure how? With social channels being proven to have a major impact on lead generation and sales it's good to be aware of ways to add extra value to your followers to help maximise returns. Here are our top tips:

Feel like you could get more out of you social presence, but not sure how? With social channels being proven to have a major impact on lead generation and sales it's good to be aware of ways to add extra value to your followers to help maximise returns. Here are our top tips:

Facebook apps

So you've set up a profile on Facebook and Twitter - great! But what's next? Sharing interesting content about your business and your industry is a given, but why not consider adding extra value to your social channels like Facebook by adding custom-built apps to enhance your fans' online experience with your brand.

Custom-built apps can be useful for industries such as travel and tourism with platforms that allow your fans to book a room in a hotel to sharing their recommendations from their travels. Facebook apps can also work brilliantly for other industries such food & beverages - Starbucks successfully use Facebook apps to reward their customers with loyalty schemes. No matter what industry you work within, it's possible to create and design a brand reflective app that will help you to achieve goals including customer/ fan acquisition, data collection, sales conversions and more. It doesn't have to be difficult or costly either, with the help of 3rd party platforms who will help set up your app and manage it from an external website at a reasonable cost.

Boost your content with video

We are strong believers of not just posting content for the sake of posting content. Ensuring that your content's attention-grabbing and engaging is the key to capturing your social media audience. A great example of how you can boost your social content is by using video which is believed to build stronger client communication and collaborations as well as driving new business.

Using video in your daily content is a great way to tell your brand's story and create a visual experience for your consumers. Cadbury successfully engaged 350,000 people to celebrate their brand reaching 1 million fans on Facebook by posting a live stream of staff building a giant, chocolate thumbs up.

Expand your social presence

We would also recommend that you aim to extend your brand out to as many relevant social channels as possible to ensure maximum reach and to take advantage of the different features, many of the networks can offer. Using social apps such as Vine and Instagram will allow your brand to communicate to a new audience as well as allowing your brand to market itself more creatively. Other tools such as Foursquare can allow for recommendations and reviews of your business as well as enabling your consumers to find your business and check in (which also promotes sharing of the brand on their personal profiles).

It's important that your social channels not only remain active but they can be seen as innovative, staying ahead of changes and developments within social media. Nurture your channels and allow them to grow and develop to improve user experience and engagement with your brand.

For more information on getting the most from your social media channels, get in touch with our expert team today.