Could augmented reality be the key to online retail success?
Technology has developed beyond our expectations in recent years, and we are now seeing an increasing amount of software and devices which could change the way we experience retail brands online.
An idea from Ikea brings to light the potential opportunities to enhance the online purchasing experience. With more consumers opting for online shopping- could these technological improvements be the beginning of changes to come for traditional retailing?
Perhaps we won't see substantial changes to traditional retailers, but this development does give consumers the opportunity to get a better impression of products online with a more visual experience of what's on offer.
What are your thoughts on augmented reality? Is it simply an online fad or is there potential to change the way we shop online?