Back to the Future
Over time, TV is seeing much smaller increases in media spend share which makes space for digital channels to grow as we see the increasing prevalence of the "second screen" and consumers' simultaneous consumption of TV and Online.
Research by Ofcom in their Communications Market report has drawn comparisons between today's connected family and the 1950's family, as both tend to gather together in the living room with 91% of adults nowadays watching TV on the main set. There's just one important difference in 2013 being that most members of the family will also have their digits glued to a mobile phone or tablet device - chatting with friends, voicing opinions on their social status or watching completely different content! In the evenings is a prime moment to reach and interact with consumers in these "digital media hubs" when they are most relaxed and receptive to new products, content and offers.