Back to school shopping

A recent blog post by Commission Junction highlighted that the back to school period is the second biggest consumer spending event behind the winter holidays.

A recent blog post by Commission Junction highlighted that the back to school period is the second biggest consumer spending event behind the winter holidays.

The article noted that the back to school season means a significant uplift in sales from mid July lasting the full way through to September. The categories which show the most growth in sales during this period are computer hardware, consumer electronics, department stores, shows, bookings and women's clothing.

Advertisers should take action over this period and create attractive back to school deals and promotions in order to capture the attention of shoppers over this period and boost sales.

Contact your affiliate manager at Equator to discuss ideas for your back to school promotion!