We recently saw the launch of Amazon's new social functionality 'Amazon Collections' which goes directly up against Pinterest. We're interested to discover what Amazon Collections will do to enhance the shopping experience on the site and what it will mean for its rival Pinterest.
At first glance, Amazon Collection has a stronger appeal with a more attractive, image based platform in comparison to Pinterest. Similar to its rival, users can create 'wish lists' of Amazon products they like and possibly intend to purchase. Users are also able to follow other users who share similar interests and build their own, personal online community.
After extensive testing with a host of bloggers, Amazon was able to give new users testimonials and experiences of the social platform, with some of the testers claiming that "Collections make online shopping fun and easy" and that they were inspired to make further purchases from their boards.
Initially, the platform provides users with a few boards including a 'want list' and 'my style' but there is room to create your own set of collections which features some of your most desired products from the Amazon website.
So what could it mean for businesses that actively use Amazon to sell their products?
Much like Pinterest, there could be an opportunity for merchants to promote their items more prominently on the site through the 'Featured' board however, it has not yet been confirmed that this will be a definite function. We believe that with the introduction of Rich Pins, Amazon Collections could enable similar benefits for their business users.
One question remains however - will this be a major threat to Pinterest?
We don't think so. Perhaps businesses may reap more benefits using Amazon Collections however, Pinterest remains to have a strong social following and it is unlikely that the introduction of a rival platform will discourage users from using it. We think it's more likely that many users will simply choose to use both.
Have you tried Amazon Collections? Share you experience with us…