Voucher Code Protection
There are many reputable voucher code publishers in the affiliate world today who drive incremental sales for the advertisers they promote and work hard to build and develop strong working relationships with them.
As a result of these positive relationships, it is common practice for advertisers to reward partners with exclusive voucher codes for them to utilise to drive strong results.
However, in some cases these exclusive voucher codes can be hijacked and promoted by other voucher code sites, which is extremely disappointing for the affiliate whose exclusive it was.
In many circumstances, these exclusive voucher codes are being re-posted on user generated content sites and can quite often go unnoticed by the publisher of the website itself. In many instances these codes are not removed and end up going out of date and invalid which is not only frustrating for the affiliate who was rewarded the exclusive code to promote, but also frustrating for the customer when the code no longer works.
So what's the solution? Here at Equator we regularly monitor user generated content websites to protect our exclusives, as well as working with two major networks who have implemented technology to counter attack this activity.
Webgains and Affiliate Window are leading the way at combating this issue by developing voucher code management systems so that exclusives can be assigned to specific affiliates. Any other transactions that come through from other affiliates not authorised to use that code will not earn commission for the sale.