Mobile Update – Affiliate Window
A recent report conducted by Affiliate Window indicated that 22% of traffic and 18% of sales come through mobile and tablet devices. These figures stood at just 3.5% and 5% in November 2011 which is an incremental growth. Affiliate Window gathered this data from millions of sales and clicks that are recorded every month from more than 1,400 advertisers' affiliate campaigns.
It is of no surprise that Smartphones account for 13.6% of the total traffic, with tablets driving a similar percentage of visits despite their lower penetration rate. Although the data also concludes that Smartphones only convert at 2% in comparison to the tablet converting at 5% which highlights consumers still prefer to use a desktop or tablet to make purchases online.
This low conversion rate on the Smartphone however does not mean that the advertisers should ignore the mobile shoppers. Price comparison and research are an important part of a user's journey, particularly now on the shop floor to ensure they are getting the best deal before buying.
Affiliate Window offer industry leading tracking called Mobile Fix to ensure mobile sales are tracked even where an advertiser has not implemented their tracking. In May 2013, 91% of their mobile sales tracked and in later 2013 they will be implementing a full mobile reporting suite.
Contact your Affiliate Manager if you would like more information in this.