Careers in Social Media
Our Creative Director James Jefferson was recently featured in the guardian, highlighting the gap between education and business industry….and this got our team thinking about how we can guide graduates on starting a career in social media.
There is more to working within social media than you might expect - we don't just spend our day tweeting and liking things. A career in social media is about building relationships, spreading a brand message, starting conversations and in the end, driving consumers to your desired end point. If social media is the career path for you then where better to showcase your credentials than on social media.
Take it upon yourself to scope out the key players in social media - what companies are doing it well and what are they doing to maintain their social success. Be aware of all industries; it's easy to stick to one industry and lose sight of exciting developments happening elsewhere.
A great way to stay on top of trends and developments is by following credited blogs and online media that give daily insights into the industry. Likewise, having your own blog and joining in on active discussions on LinkedIn shows you are confident to give your own insights into the industry too.
Make the most of social media and show your presence on sites like Facebook, Twitter or LinkedIn. A great way to be noticed by potential employers is by voicing your thoughts and opinions through your social channels. Take it as opportunities to promote your knowledge of social media but be cautious of who might be reading it (potential employers), so avoid negativity.
You might be surprised to find that applying for a job through Twitter's #Twesume is more common than you think. It's a great way to show off your creativity in a short and snappy 140 character tweet. A strong and imaginative tweet is likely to stick in your employer's mind and encourage them to find out more about you. We suggest linking to your LinkedIn profile here too to give employers the chance to find out more.
Be innovative and bold
Social media is about being innovative and thinking outside the box. Employers want to see that you are confident and willing to take risks so why not apply for your dream job through social media - it worked for many of our staff!
Take some inspiration from American journalist Dawn Siff who broke barriers with her Vine video resume that led to her dream job. Don't feel pressured to think of something that hasn't been done before but do something that will stand out to your potential employer and that shows you are keen to embrace social media.
We are always keen to hear from talented and creative individuals, no matter what your path in digital marketing might be. If you are interested in being part of the Equator team, check out our current vacancies here /join-us/current-vacancies/