Ad Impressions with Google Analytics

Google analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey with GDN Impression Reporting. Previously, measurement technology separated out impression or “view-throughs” from clicks, but this separation missed out on valuable data on the impact of display advertising.

Google analytics can now break down the separation between clicks and impressions and give a more complete view of the customer journey with GDN Impression Reporting. Previously, measurement technology separated out impression or "view-throughs" from clicks, but this separation missed out on valuable data on the impact of display advertising. This feature is currently available through limited whitelist.

By enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions:

In the Multi-Channel Funnels Overview report, there are now two additional conversion metrics: Impression Assisted Conversions (shows how many of your conversion paths were touched by a display impression) and Rich Media Assisted Conversions (shows how many of your conversions had a rich media interaction on the path to conversion).

This means that you can now see how many conversion paths, and how much value has been driven through paths which benefited from a display impression or rich media interaction.