5 Reasons to Blog
An interesting and compelling blog can inspire your target market and deepen their relationship with your brand - so why are we seeing less and less of corporate blogs? Are they still relevant?
In a world where everyone's rushing to say things in miniature, we say yes…because sometimes a few extra characters can make a big difference. Here are some reasons a corporate blog can help you get your message across:
1. Say more, more often
Whilst having a social media presence is great, it's a common understanding that it's good to keep it short and sweet, in fact Twitter gives you no other option than to post your witty status update in no more than 140 characters. Quite simply, a blog gives you an opportunity to say more.
A blog allows you to expand and add depth to content you post on Twitter and Facebook. Consumers may be intrigued to find out more on new developments within the industry or achievements within the company.
2. Be a thought leader
A blog is a great opportunity to show off your knowledge within your field. Your website may cover the basics of your company offers, but a blog is a great way to promote thought leadership and open up discussion on industry related topics. Be a source of trusted information while users are browsing and you're sure to be a port of call when they are buying.
3. A space for user generated content
A great way to drive traffic is by encouraging guest bloggers to write guest posts. This gives consumers the chance to listen to an outsider's perspective and may increase trust and loyalty towards your brand.
User generated content is also a good way to make consumers feel like part of the brand and that their opinions and interactions matter. Featuring content on your blog which has been drawn from consumers is a great way to show appreciation for consumer involvement with a brand.
4. Drive traffic and be found
Investing more time in a blog can encourage more than just engagement - active blogging will draw more traffic to your site. Blogs which are integrated into websites will benefit from SEO as search engines are more likely to give you a higher ranking if your content is regularly updating and changing and of course, by using strong and relevant keywords within your blog post, it is more likely to appear within search results.
5. Show off your personality
It's believed that consumers associate better with brands if there is a more 'human quality' to the brand. In other words, brands which aren't afraid to step away from a robotic and corporate tone of voice and can be more relatable. A blog is the perfect tool to show off the people that make your brand what it is and to demonstrate your core values - copy on your CSR commitments doesn't mean much on your site, but seeing a blog post from a staff member who has made a difference in the community has an impact.
If you would like more advice on implementing social media into your business plan, get in touch with us here.