Standardising Native Advertising?

We are well aware that Native Advertising has become all the rage and the buzz word of the moment. However, this article on Media Post took us a little by surprise by discussing the efforts of some companies in standardising their native ad offering (in a positive light).

We are well aware that Native Advertising has become all the rage and the buzz word of the moment.

However, this article on Media Post took us a little by surprise by discussing the efforts of some companies in standardising their native ad offering (in a positive light).

The intrinsic magic behind native advertising is that it is a grassroots, slight-of-hand, subtle form of getting the message to the intended audience. To standardise it means risking the subtlety of it, overusing it, and thereby killing it off as non-effective.

Maybe this was just an attempt to write yet another native ads piece, but in our eyes it's a fail.