New Google+ developments could benefit your online business

Recent weeks saw the arrival of some exciting developments for Google+ as they released a brand new dashboard which could help develop the way your business connects with customers and manages its online presence.

Recent weeks saw the arrival of some exciting developments for Google+ as they released a brand new dashboard which could help develop the way your business connects with customers and manages its online presence.

If your business is a frequent user of Google+ you are bound to appreciate the new dashboard feature, added to the site in early June. The dashboard has been developed to make it easier for your business to integrate with other Google tools including YouTube, AdWords and Maps, and allows users to update information such as opening hours, URLs and other business details from one spot and ensure that it will be updated across all Google channels.

Businesses will benefit from the dashboard by getting clearer insights into consumer behaviour with an overview of top searches related to the business and a review of the performance of their Google+ posts. Increased information generated by Google+ on what your consumers are searching for will enable you to target your products and services more effectively with a better impression of their online behavioural patterns. The site has also implemented better functionality on many of its other tools including the hashtag function which allows you to click onto hashtags to view related content and could increase sharing opportunities. With the increased information generated by Google+ on what your consumers are searching for, this will enable you to target your products and services more effectively with a better impression of their online behavioural patterns.

Millions of businesses already connect with their customers on Google+ using their already well-established tools such as Google AdWords and YouTube. With the implementation of new tools such as the dashboard, Google hopes to make it easier to manage your business through the platform. So, despite a relatively low user base, will this move be strong enough to encourage more businesses to use the site?