Keyword Planner rolled out (quietly)

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Over the years, Google (in their usual way) have been tweaking and testing the Keyword Tool.

Over the years, Google (in their usual way) have been tweaking and testing the Keyword Tool.

While it's not without its own shortcomings, it's fair to say keyword research via Google's tool has always been a lot more straightforward (and reliable) than offerings from the likes of Bing and it has become increasingly easy to progress from keyword research to keyword selection to set up to "go!"

Last month Google started to roll out a new tool - a hybrid of its Keyword Tool and Traffic Estimator - in the form of the Keyword Planner. Whilst the basic premise of the tool remains the same, the feel of the Keyword Planner is slightly different - it resembles more that of the Doubleclick planner or the placement tool whereby the goal is about creating new specific campaigns (rather than generating lists of keywords). Keyword ideas are generated in pretty much the same manner (by keyword, landing page/website or category) however additional filtering options have been beefed up and keywords you wish to retain can be added to your 'plan'. Beyond this, default search volumes generated now include all devices (the Keyword Tool only showed desktop and laptops as standard) and, according to Google, even more accurate average CPC data. Definitely welcome additions.