Equator Gets Social With Evans

Equator has been working with the UK’s top plus size fashion brand Evans to promote its new designer collection via social media.

Equator has been working with the UK's top plus size fashion brand Evans to promote its new designer collection via social media.

The agency managed a highly successful Facebook competition around the launch of the new SS13 Swan collection by leading designers Clements Ribeiro, introducing the new range and the brand to thousands of potential new customers.

Equator created a bespoke Facebook app for the fun and engaging photo caption competition showcasing the range of kitsch holiday wear, modelled by five of the leading UK and US plus size fashion bloggers.

The project successfully boosted Evan's social following and maximised awareness of the collection.

Garry Hamilton, Equator's business development director, said: "Evans is one of the UK's leading high street fashion brands and we were really excited to help them launch this incredible new Clements Ribeiro Swan collection.

"The Facebook competition was a great success and enabled Evans to showcase the brand to new consumers in addition to engaging with their loyal customer base."