Ad extensions: a new addition

The family of ad extensions available to tack on to your Google ads these days is fairly, well, extensive.

The family of ad extensions available to tack on to your Google ads these days is fairly, well, extensive.

From the cornerstone appendage of sitelinks (recently given a bit of an oomph thanks to Enhanced Campaigns upgrades) to the acquired taste of communication extensions, there is something suited to most PPC accounts needs.

One of Google's latest beta additions comes in the form of image extensions. Touted to address the visual need behind many users' queries in today's search arena (Google cites that 'more than one in six searches on Google today provide results with visual content') specific images can be uploaded and sent to Google for review. As for the specifics, these extensions will be eligible when Google deems that users' searches would be better served by ads bolstered by visual content.

With product extensions becoming unavailable as of the middle of May (Product Listing Ads are the recommended replacement for retailers) it will be interesting to see in practice exactly what kind of images are deemed 'relevant' in this space. Will the greatly useful view-through conversion data available to Display Network campaigns filter into results data from image extensions? We'll be signing up to the beta trial to find out…