We've got our eye on you (and your eyes!)

Ad view-ability has always been important to advertisers – of course we want to make sure our ads are being seen!

Ad view-ability has always been important to advertisers - of course we want to make sure our ads are being seen!

So we're pretty interested in the news about "Sticky" the new "state-of-the-art eye-tracking technology (which) uses consumers' own eye movements to verify what ads they have looked at".

This technology allows tracking in real-time and in real-life. The technology could influence all kinds of things - from rates relating to how media is traded, to publisher accountability. In any case, we think it means a good thing for the online display industry.