Updates to Google Shopping feed
When the switch of Google Shopping from a free to a paid for service was announced, the reasoning given was the failure of merchants to keep their product information up to date.
This was a major issue which greatly reduced the relevance of the results - Google's Holy Grail - by displaying prices and products in Product Listing Ads which were no longer available on the advertised website.
This obviously had a detrimental impact on the user experience of Google Shopping, so something had to give.
With the launch of the paid for service, Google made it clear that it would tolerate this no more: "We regularly check these attributes, and if the values provided in these attributes are found to be different from the information presented on your website, we will remove all your items from Google Shopping."
A host of product information is now required to be regularly kept up to date via your product feed, and Google has just upped its game even further:
- If a seller decides they want to sell a particular product in a custom multipack, they can adjust their feed to support this Higher quality images are now required, at least 800 pixels in height and width
- Products without unique product identifiers, such as vintage goods, can now be listed using the 'identifier exists' attribute Further information is required for the description and colour fields to make these more precise
- Dedicated support is now provided for merchants targeting the EU and Switzerland with regards to unit pricing and products featuring energy efficiency labels
- Advertisers promoting non-family safe items can now tag products individually as non-family safe, meaning other suitable products can be shown on family safe websites