Roses Success for Equator

Equator has picked up two awards at the prestigious Roses Creative Awards, dominating the Website of the Year category.

Equator has picked up two awards at the prestigious Roses Creative Awards, dominating the Website of the Year category.

Equator's website for luxury whisky brand The Macallan received the Gold award for Website of the Year, while boutique hotel chain Malmaison's website, also created by the agency, received silver. The stunning responsive sites beat off stiff competition from some of the best websites launched in the UK over the past 12 months.

Equator created a unique digital platform for The Macallan's annual The Masters of Photography competition encapsulating the luxurious and sophisticated brand personality of the premium malt whisky. The socially enabled site included a bespoke voting functionality which saw images grow and shrink depending on their popularity.

The agency also designed and built the cutting-edge, fully mobile responsive website for Malmaison, aimed at seducing visitors to book their next stay direct with the boutique hotel chain. Through the use of striking full screen photography and enticing copy, Equator delivered a striking website unique to the travel industry which has delivered a dramatic increase in online bookings, revenue and conversion rates.

John McLeish, Equator's managing director, said: "We are overwhelmed to win these prestigious awards. Working with the teams at both The Macallan and Malmaison was a fantastic experience and their willingness to push the boundaries enabled the team to create two ground breaking websites pioneering new technologies. "The competition for Website of the Year was extremely high this year and we are honoured to be recognised twice in this very competitive category."

The Roses Creative Awards are organised by The Drum magazine and recognise great creative thinking across advertising, design and digital disciplines outside of London. To find out more visit www.eqtr.com or www.malmaison.com/ http://www.themastersofphotography.com/