It was big news when Microsoft announced that Hotmail would come to an end and be replaced by their Outlook internet platform. And from an advertising perspective, it left us with a hole to fill as Hotmail was one of our go-to publishers.
With Outlook we were left wondering what our ad choices would be as nothing had been officially announced (though we suspected that the space to the right of the page, filled with internal messages, would come in handy!).
Finally came the news we'd been waiting for: Microsoft Advertising Debuts versaTiles, Outlook's Ad Format. This new format is all about engagement and flexibility, "the new units consist of flexible 'tiles' that give brands the chance to engage in 'deep storytelling'".
And while the three types of template formats are not really new to the industry, they are a fantastic concept, rolled up together in one publisher solution covering brand, product awareness and direct response.