Klout expert answers to appear in Bing SERPS

In an effort to steal some of Google’s market share, Bing is now further incorporating social into its results pages with the inclusion of questions and answers powered by Klout.

In an effort to steal some of Google's market share, Bing is now further incorporating social into its results pages with the inclusion of questions and answers powered by Klout.

These answers will appear within the main search results when a person directly asks the question within Bing.

For those unfamiliar with Klout, it's a score based on a person's influence across a number of social media platforms; as well as receiving recognition from their peers. Those with high scores often receive perks in the form of free gifts or product testers etc.

Now those with high Klout scores are being asked to answer questions around topics included within their sphere of influence as they are deemed to be experts in their field.

These experts have been asked a series of questions that they've been required to answer in simple 300 character responses and, based on the best answers, Klout will decide the responses to display in the search results on Bing. The Klout questions and answers feature is only just being rolled out and will cover answers for topics around travel, movies, music, cooking and technology.

It is believed that the initial questions and answers have been produced using Bing search queries and will therefore cover questions commonly asked by Bing users. The service relies heavily on Klout experts and their willingness to write answers to the questions asked; the incentive for doing so is improvements to their overall Klout score that could result in recognition and Klout perks.

The problem with Klout is that it works on its own algorithms which have proven not to be infallible in the past. Previous Klout users have been linked to areas of influence that they have no knowledge of whatsoever. At present the answers provided will be manually reviewed and picked, but clearly this isn't scalable. Eventually the system will need to move to a more user-based feedback system to discover the best answers.

Google provides its own similar feature where answers are provided for simple questions such as when Easter is this year or how long a certain film is. The question is whether the new partnership between Bing and Klout for this new feature will be enough to grab some of Google's user base.