Enhanced Campaigns upgrade centre

With the deadline for migration to AdWords Enhanced Campaigns looming only a couple of months away, account managers face an increasingly burgeoning ‘to-do’ list.

With the deadline for migration to AdWords Enhanced Campaigns looming only a couple of months away, account managers face an increasingly burgeoning 'to-do' list.

The transition from Legacy to Enhanced format is naturally going to involve a lot of upheaval, though this should be short-term pain for long-term gain as the benefits of being able to better contextually target campaigns take hold.

Google recently announced the roll out of the upgrade centre to AdWords accounts, designed to make the transition less troublesome for advertisers with lots of campaigns to think about.

There are two main benefits to this new feature. Firstly, if all of your campaigns target a separate area and there is no crossover, such as separate campaigns targeting the same message to different devices, you can use the bulk upgrade option.

This allows the simultaneous migration of as many campaigns from within an account as you choose, setting a mobile bid modifier for each along the way.

Most, however, will think to themselves. If only it was that easy.

That's where the second option comes in - merge and upgrade. Here, the system automatically identifies campaigns which have similar keywords and location targets and suggests you merge them together ahead of upgrading. You can even preview what the settings, ad groups and extensions would look like before making the decision final.