There’s no doubt that Programmatic Buying has caught on with “nearly one in five display ad dollars this year to go to RTB”. It is thought this will increase to almost a third of digital display budgets by 2017. How to make the most of it? Incorporate video buys into your RTB plan and give video’s already higher CTR an extra boost. Clearly this is catching on with RTB video spending projected to “grow at nearly three times the rate of overall video spending”. If you have video assets to hand then RTB would be a good, safe place to trial.