Retargeting in your Newsfeed

Last month there was a lot of chatter about Facebook serving retargeting ads in people’s newsfeed. After they made the announcement the main concern is, of course, privacy. Many of us have been retargeted with a very specific product ad after visiting the same product page on a retailer’s site. Certainly we have all raised our eyebrows at the obviousness of it. However in its most simplistic terms, retargeting exists to serve relevant ads – it’s just advertisers taking their best guess at what you want. And this is yet another tool to get there.

Last month there was a lot of chatter about Facebook serving retargeting ads in people's newsfeed. After they made the announcement the main concern is, of course, privacy. Many of us have been retargeted with a very specific product ad after visiting the same product page on a retailer's site. Certainly we have all raised our eyebrows at the obviousness of it. However in its most simplistic terms, retargeting exists to serve relevant ads - it's just advertisers taking their best guess at what you want. And this is yet another tool to get there.