Equator to Create New Website for The Macallan

Premium spirits company Edrington has appointed Equator to create a new website and online store for luxury whisky brand The Macallan.

Equator is continuing to pioneer new technologies with many of its developers now fully qualified in programming in HTML5 with Javascript and CCS3.

The expertise has enabled Equator to lead the way in building fully mobile responsive websites for its clients and creating bespoke design features that would have been impossible with previous versions of HTML.

Great examples of Equator's HTML5 work include the award winning sites for premium whisky brand The Macallan and boutique hotel chain Malmaison.

HTML5 is the next evolution of HTML, or Hyper Text Markup Language, which forms the backbone of almost every site on the Internet and is a major step forward for the web design world as it allows for increases in functionality.

Modern web browsers increasingly support the features offered by the ever maturing HTML5 and CSS3 specification. These features have given our web developers the opportunity to build forward thinking solutions, using cutting edge techniques and best practices.

Equator delivers bespoke web applications using HTML5, CSS3 and JavaScript to integrate with the latest server-side technologies. These technologies combined deliver an efficient, accessible and rich user experience.

There is an ever increasing requirement to deliver accessible content, regardless of the end users browser, device or connectivity. The introduction of HTML5 and CSS3 has given our developers the opportunity to build responsive web applications, using methodologies and techniques such as progressive enhancement and mobile first development.

David Petrie, Equator's director of development, said: "Equator prides itself on being amongst the pioneers of new digital technology and we were keen to take advantage of the new opportunities that HTML5 created for web development as soon as it became available to us.

"A third of our developers have now sat and passed Exam 70-480 Programming in HTML5 with JavaScript and CSS3, with several more due to sit it in the coming months. "We take the career development of our people really seriously and will always support and encourage those who are keen to learn new skills and gain additional qualifications."