Google’s Panda is getting a new home

Last week was pretty exciting with all the latest news coming out of SMX West, but for SEOs one of the most important pieces of information was shared by Google’s Matt Cutts (Head of the Web Spam Team).

Last week was pretty exciting with all the latest news coming out of SMX West, but for SEOs one of the most important pieces of information was shared by Google's Matt Cutts (Head of the Web Spam Team).

Matt announced that their Panda update would no longer be manually refreshed; it would now be incorporated into the algorithm. This means that the areas Panda looks at when deciding whether or not a site should be penalised will be included into the Google algorithm. It's widely believed that Google's final iteration of Panda was pushed out some time between the 15th and the 18th earlier this month.

Panda was originally a periodic update focused on penalising sites with poor, thin, or duplicate content issues.

Based on how smoothly Panda's inclusion to the algorithm goes, it wouldn't be unreasonable to think that a similar incorporation of the Penguin update will be in the works before long.

Given the fact that most SEOs have been working for a long time with one eye on the next update, it's unlikely anybody's methods are going to change dramatically as a result of this. In fact if anything it removes the dreaded wait for the next update to arrive.