Google Names and Shames Spammers

As the title suggests, Google has stepped up its assault on spammers, offering a live gallery of spam sites they have found and demoted.

As the title suggests, Google has stepped up its assault on spammers, offering a live gallery of spam sites they have found and demoted.

Google's definition of the pages they're looking for:

"These pages are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites."

Google have also provided a detailed list of the types of spam they are looking to remove from the index, the list has 10 main areas;

  • Cloaking and/or sneaky redirects
  • Pure spam
  • Unnatural links from a site
  • Hacked site
  • Spammy free hosts and dynamic DNS providers
  • Unnatural links to a site
  • Hidden text and/or keyword stuffing
  • Thin content with little or no added value
  • User-generated spam
  • Parked domains

I think this is a great way for Google to show that they are on the case. Whilst the kind of sites they're going after aren't the kind the majority of us would create. In certain verticals they are the sites that are keeping you on the second page.

As a webmaster I find it reassuring that even though Google is only making a small dent at the moment they are trying and they're only going to get better at it. You can check out Google's live spam gallery here