Google Analytics User Permissions

Taking heed from user feedback, Google has launched enhanced access controls for their Google Analytics interface. In the previous setup, the only option was to apply a role to account and profile access – either user or administrator. With Google’s most recent Analytics developments however, two main areas have been revamped: permission types and permission levels.

Taking heed from user feedback, Google has launched enhanced access controls for their Google Analytics interface. In the previous setup, the only option was to apply a role to account and profile access - either user or administrator. With Google's most recent Analytics developments however, two main areas have been revamped: permission types and permission levels.

On the permission type front, three options can be selected:

  • Edit: Simply put, Edit gives users the same powers as the current Administrator role. The main difference is that users with this permission level cannot add, edit or delete users
  • View: The new name for the User level access in the previous setup, View enables user to look at - but not touch - the data contained within the account or profile in question
  • Manage Users: A slimmed down version of the administrative level, the Manage Users permission purely focuses on the ability to add/delete users and assign permissions

Understanding the second element of the launch (permission levels) is aided by understanding the structure of Google Analytics accounts (see image below). The new permission types can now be applied at each level of the hierarchy - be it account (outermost level), property (e.g. website or domain name) or profile (the access point for reports within GA).

Some things to bear in mind when using the new setup:

  • Permission levels flow downwards from account level i.e. an Edit user on the account level will also have the same permission level for all of the properties and profiles within that account
  • Access levels can be scaled up i.e. users can be granted the ability to modify settings for a property or profile without being able to do so at an account level also

From an agency perspective, this (combined with the recently launched Change History feature) is welcome news. Often clients have various parts of the business that need access to some data but not all. This is just one example of where this launch will come in handy.