Facebook consider the hashtag
Facebook is working on adopting the hashtag for their social media platform; competing with the social media platform home of the hashtag - Twitter. Facebook is said to intend to use the marker in a bid to pull together trending conversations on the site. So will it work for Facebook as well as it has for Twitter?
It was only recently that Facebook introduced the social world to their search tool "Graph Search". The tool allows users to collate information on photos, places and interests that have been 'liked' by either their own network of friends or by users who have agreed to share this information publicly. This unique tool works perfectly for the social networking site; however, employing the 'hashtag' marker could enhance this tool by bringing together conversations on the site which so far, isn't possible.
Although there has been a lot of media speculation over the introduction of the social marker, Facebook has declined to comment on whether or not the implementation of the hashtag is happening on the site. We think it is fair to say that this could bring the social platform more opportunity to bring forward conversations happening on the site into the public eye. It could also be useful for organisations using the site as a promotional tool to reach out further and boost their presence even more so through consumer conversation. There are however some constraints when it comes to Facebook as so many of its users, unlike Twitter, are only sharing information between their circle of online friends - this is therefore likely to open up some privacy concerns from its users if Facebook chose to share 'hashtag' information publicly.
It is clear that the 'hashtag' implementation on Facebook is more likely to be more advantageous to corporate users rather than social users of the site and could potentially lead to social users leaving the site if it starts to become more of an advertising platform, moving further away from what many users initially signed up to the site for - connecting with friends. In spite of this, we don't think it's entirely out of the question that the 'hashtag' may crop up on our Facebook news feed in months to come, do you?