Choosing an affiliate network – key points to consider

Deciding on affiliate network for your business can be a tricky task. There are many different affiliate networks out there and the task can easily become quite confusing and daunting.

Deciding on affiliate network for your business can be a tricky task. There are many different affiliate networks out there and the task can easily become quite confusing and daunting.

We're very experienced in choosing the right networks for our clients so we've put together a handy guide to help steer your way through the masses of networks to find the right one which will serve your business needs best.

Where are your competitors?

It is useful to see what network your competitors are on and how their programme performs on said network. If your competitors are performing well on one network, you can assume that your programme will perform well on that network too.

What is the network niche?

You will find that some networks specialise in specific industries and categories. Before making a decision do your homework to make sure that your chosen network houses relevant affiliates to your business. This will ensure that your programme will perform as well as it possible can.

What affiliates perform best on each network?

Check out which type of affiliates perform well on different networks so you can choose the correct network to meet your business needs. For example, if you wish to utilise the affiliate channel via content affiliates make sure that this affiliate type performs well in the network.

What sort of support can you expect?

Prior to making a decision, be sure to talk to other merchants about the support they receive from their network. We find that more support is gained from working with smaller networks however, we know that these networks are not always suited to our clients overall businesses needs and so have to take this into consideration when choosing the correct network.