Windows 8 tablet ads make the most of dynamic ads
In preparation to make touch a large part of the dynamic ad experience on their tablets, Microsoft sought to make sure the user could interact with the ads with the intention of higher brand recall.
For the Jeep ad experience they highlighted "vehicle features in an ad for the AccuWeather app. The ad uses a technique called dynamic layering, relying on visual layers to create changing background effects, such as rain and stormy weather that transition into bursts of sun behind the Jeep".
We're looking forward to seeing an ad in action and we're sure the Click Through Rates will soar