Social spend is on the up in 2013

According to the Econsultancy/Responsys 2013 Marketing Budgets survey, companies are increasing their social media investment by a fairly impressive 62%.

According to the Econsultancy/Responsys 2013 Marketing Budgets survey, companies are increasing their social media investment by a fairly impressive 62%.

So why the huge increase in investment? Despite arguments over the ROI that social media can achieve, organisations are beginning to understand the importance and real potential that exists in implementing a carefully planned social strategy.

Let's have a look at how social performed last year:

  • According to Nielsen's 2012 Social Media Report, time spent on social media by users had increased by 58%, largely thanks to the growth in smartphones and tablets
  • 91% of social marketers see improved website traffic, with this infographic detailing a 300% increase for Dell
  • Between September 2011 and April 2012, orders generated via Pinterest traffic quadrupled, according to Shopify 68% of consumers go to social networking sites to read product reviews, making presence on social media essential for those who offer consumer goods.
  • 64% of Twitter users and 51% of Facebook users are more likely to buy the brands they follow on social media.
  • With both Twitter and Facebook planning heavy investments in their platforms this year, as well as web access becoming increasingly mobile, we can expect users to be spending even more time on social networks in the near future.

If you're not seeing a return from your social activities, or just want to know how you can take yours further, why not drop us a message?