Search Funnels Data Added to the AdWords Tabs
Google recently announced that Search Funnels data will now be made available in the campaign, ad group, keyword and ads tabs of the AdWords interface.
The Search Funnels data can be added to the various tabs via the customise columns option and makes available data such as assisted clicks, click assisted conversions and the ratio of click assisted conversions to last click conversions.
Having Search Funnels data available in the various tabs of the interface makes identifying keywords that make an important contribution to conversions but are not necessarily a strong source of last click conversions, quicker and easier. This in turn makes the process of establishing a fuller measure of the value of keywords simpler and allows them to be prioritised appropriately in campaigns with a view to generating yet stronger results.