Do publishers get less support than advertisers?

At Equator we like to keep up with industry news from a wide variety of sources. One particularly interesting article that caught our eye was regarding whether publishers get less support than advertisers on A4U.

At Equator we like to keep up with industry news from a wide variety of sources. One particularly interesting article that caught our eye was regarding whether publishers get less support than advertisers on A4U.

The article raises some pertinent points about the support offered to affiliates, questioning whether affiliates get less support than advertisers:

'Publishers are where the money goes out and have therefore been seen as a cost by many.'

In other words, advertisers who pay the bills are often a top priority for networks and agencies.

Our very own affiliate team believe that the success of all our affiliate marketing campaigns heavily rely on good relationships, with our clients and affiliates alike. We understand that without affiliates we would be out of a job first and foremost, and our clients would be without a large chunk of revenue and sales generated from our partners.

That's why we regularly reward our affiliates with great incentives including increased commissions, exclusive promotion codes and prizes to thank them for all their hard work. We feel this demonstrates the great appreciation and respect we have for all our partners as well as confirming our on-going commitment to continue to work closely with our affiliates in the future.

At Equator, we aim to continually support and reward our affiliates with a variety of methods such as sending over details of top performing products to help their traffic convert well, providing exclusive codes and running regular incentives to help boost commissions.

Key ways to improve and maintain relationships with affiliates

  • Understand your affiliates preferred contact method - many affiliates have another job so you may find that some affiliates will prefer to be contacted via email.
  • Listen to your affiliates needs to generate new ideas - research affiliate websites and ask relevant questions in order to gain a better understanding of the affiliate and enable you to offer specific opportunities for them to be successful.
  • Ask for feedback from affiliates on how you can improve your programme - a good way to get feedback from affiliates is to issue a survey with a prize draw element which will help to ensure you get the response needed to improve your programme accordingly.

To learn more about what our affiliate team can offer, contact us here.