What’s next for affiliate marketing?

A recent article in the Drum details several industry experts’ views on “the next big thing” in performance marketing. The recurring theme throughout the article is that of Near Field Communication (NFC) which is already facilitating contactless transactions and data exchange

A recent article in the Drum details several industry experts' views on "the next big thing" in performance marketing. The recurring theme throughout the article is that of Near Field Communication (NFC) which is already facilitating contactless transactions and data exchange.

The Square Wallet Appis already available for iPhone and Android, allowing the user to pay using their mobile device and potentially replacing the Nectar cards and Clubcards of the past too. It seems increasingly likely that our mobile phones will soon replace our wallets, but what does that mean for affiliates?

Tina Judic, Managing Director at Found, is quoted in the article: "Whoever comes up with the best affiliate model to utilise the Square payment app will no doubt be onto a winner."

Our ever-innovative affiliates will surely rise to the challenge, and we're waiting with baited breath to see what they'll come up with. We'll keep you posted!