Oh the irony

This New York Times article had us at the first line: “The winner of a contest to encourage creativity in print advertising, with a grand prize of $1 million worth of full-page ad space in USA Today, is a company that, it can be said, is a reason there are contests to encourage creativity in print advertising with prizes like $1 million worth of full-page newspaper ad space.” Can you guess who it was? Don’t cheat now. Don’t Google it.