Oh the irony

This New York Times article had us at the first line: “The winner of a contest to encourage creativity in print advertising, with a grand prize of $1 million worth of full-page ad space in USA Today, is a company that, it can be said, is a reason there are contests to encourage creativity in print advertising with prizes like $1 million worth of full-page newspaper ad space.” Can you guess who it was? Don’t cheat now. Don’t Google it.

This New York Times article had us at the first line: "The winner of a contest to encourage creativity in print advertising, with a grand prize of $1 million worth of full-page ad space in USA Today, is a company that, it can be said, is a reason there are contests to encourage creativity in print advertising with prizes like $1 million worth of full-page newspaper ad space." Can you guess who it was? Don't cheat now. Don't Google it.

Shoot we didn't give it away, did we? Yup, it was Google, well the Google Creative Lab. The ad was for the Google+ Hangout service and involved the reprinting of an article about the Dalai Lama and Desmond M. Tutu not being able to meet up - there were words very humanly crossed out and replaced to indicate had they used Google+ Hangout there wouldn't have been a problem. And while we wouldn't normally touch on anything offline, this one was too ironic not to mention.