More potential from Facebook
There was big news as Facebook introduced a third pillar with its beta launch of Graph Search. Loads of whispers were circulating amongst advertising types as to how this will be an open opportunity for advertisers (especially in terms of Native Ads we would say). Though Facebook is of course saying it is presently concentrating on the user experience with Graph Search, we’re all waiting curiously over what will come of it for advertisers. They have indicated - very Googly of them - that there could be an importance on the information on businesses’ pages. We'll be keeping an eye out.