Display Conversion Optimiser

Google’s continued efforts to promote and grow the display element of their PPC offering are reflected in the display variation of one of their more long standing features – the Display Conversion Optimiser. Although not necessarily a new feature, it is one for which some sources within the search industry indicate more of their accounts are now showing an ‘eligible’, with the Display Campaign Optimiser requisite being a minimum of 15 conversions per month from your existing display campaigns.