Where are all the affiliate bloggers?
Keeping abreast of industry news is an integral part of the affiliate manager role. We do this through reading white papers, news sites like Econsultancy and Marketing Week, the Affiliates4u forum and blogs, but lately we've been noticing more and more of our favourite influential bloggers moving on from the affiliate industry.
Kirsty McCubbin (www.affiliatestuff.co.uk) has a reasonable excuse, we suppose, having recently given birth. Kirsty's blog was always a favourite for SEO and analytics advice, and affiliate insights from Down Under. Jason Dale (www.onelittleduck.co.uk) cites "dramatic changes" in the affiliate industry as his motivation for moving on, and Fraser Edwards (www.affiliateblog.co.uk) is our latest favourite to pack it in, with a post in October which we think can be summed up in one sentence;
"I was never cut out for making the progression to Performance Marketing".
What does this mean, and what has changed in the industry? It could be argued that it's harder now for "one man band" affiliates to make it big, between all the Google Panda, Penguin and Exact Match Domain updates. Maybe the affiliates of old are simply finding it impossible to compete with the Quidcos and MyVoucherCodes of today.
We'll miss our favourite old school affiliate bloggers, but their moving on paves the way for new affiliates to really make a go of the long tail. We look forward to working with some new entrants in the coming year!