SEO tools pull rank tracking

Tracking the positional rankings of websites has been a major component of many of the tools used by SEOs. Recently however, this functionality has been removed from some of the major tools in the space, including Raven Tools and ahrefs.

Tracking the positional rankings of websites has been a major component of many of the tools used by SEOs. Recently however, this functionality has been removed from some of the major tools in the space, including Raven Tools and ahrefs.

Although Google has not explicitly revealed that it is cracking down on these services, it could be assumed that there has been some sort of warning as to the usage of scraped data (this is against the AdWords API Terms of Service). The main question is, why now? The use of automated scrapers seems to have been largely tolerated up until now. With this enforcement, are Google paving the way for the introduction of their own ranking tool?

In the meantime, the SEO tools affected state that they are looking into potential solutions to the rank tracking functionality, with the Webmaster Tools average position and Google Analytics plugins being mentioned as possible avenues.