New Airport Targeting In AdWords

With the recent introduction of airport targeting, Google have made available the ability to target AdWords campaigns to more than 350 airports around the world.

With the recent introduction of airport targeting, Google have made available the ability to target AdWords campaigns to more than 350 airports around the world. An example showing the targeting of our very own Glasgow Airport can be seen in the example below:

This new targeting option essentially affords the opportunity to target people passing time before flights on their high-end mobiles, tablets or laptops, and may prove particularly useful for PPC campaigns promoting last-minute travel or entertainment products.