Location Extensions and Sitelinks Showing Together

Google have confirmed that location extensions and sitelinks will now show together. This is great news for campaigns advertising a variety of products from hotels to retail chains, and has a key of benefit of allowing additional information to be showcased in ads. This update may also be particularly useful in making ads stand out from competitors who are not taking advantage of having multiple extensions in place.

Google have confirmed that location extensions and sitelinks will now show together. This is great news for campaigns advertising a variety of products from hotels to retail chains, and has a key of benefit of allowing additional information to be showcased in ads. This update may also be particularly useful in making ads stand out from competitors who are not taking advantage of having multiple extensions in place.

An example of an ad extended with both sitelinks and location extensions simultaneously can be seen below:

Speaking of location extensions, Google have made the map that appears when users click on them larger and more engaging. They claim that this change will result in users clicking to see locations on a map more frequently and an example of the new format can be seen below: