Facebook to Buy Atlas?

What would you get if you combined a vast amount of data with technology that knows exactly what to do with it? Advertising magic - that’s what could happen if talks between Facebook and Atlas Solutions come to fruition. With neither company willing to comment, it could be just empty talk in the tornado of monetising Facebook. It would be great to see how and if this expands on the current Facebook Exchange offering.

What would you get if you combined a vast amount of data with technology that knows exactly what to do with it? Advertising magic - that's what could happen if talks between Facebook and Atlas Solutions come to fruition. With neither company willing to comment, it could be just empty talk in the tornado of monetising Facebook. It would be great to see how and if this expands on the current Facebook Exchange offering.