Facebook Exchange

With Facebook Exchange out for just over three months now, we searched for an article that covered the basics of how it works, along with its current status. Our Media team came across this piece from Wired which does both just nicely. If you've been wondering what Facebook Exchange is all about, the first paragraph pretty much sums it up: “delivering a huge volume of users with a strong propensity to click on ads and helping advertisers follow those users for longer periods of time than is possible under competing systems”.