Facebook Exchange

With Facebook Exchange out for just over three months now, we searched for an article that covered the basics of how it works, along with its current status. Our Media team came across this piece from Wired which does both just nicely. If you've been wondering what Facebook Exchange is all about, the first paragraph pretty much sums it up: “delivering a huge volume of users with a strong propensity to click on ads and helping advertisers follow those users for longer periods of time than is possible under competing systems”.

With Facebook Exchange out for just over three months now, we searched for an article that covered the basics of how it works, along with its current status. Our Media team came across this piece from Wired which does both just nicely.

If you've been wondering what Facebook Exchange is all about, the first paragraph pretty much sums it up: "delivering a huge volume of users with a strong propensity to click on ads and helping advertisers follow those users for longer periods of time than is possible under competing systems".

Been on the fence about adding FBX on to your plans? Well this might help push you: "Advertising retargeters, who follow web surfers as they travel away from shopping and other sites, say Facebook Exchange is breathing new life into the business of putting ads in front of the users the retargeters stalk".

FBX has opened a whole new way for advertisers to approach potential customers - we're certainly excited!