With huge players like Quidco, Top Cashback and Nectar all running national television campaigns in 2012, awareness of the concept of earning points or cashback as you shop has increased significantly. The concept of donating to charity as you shop online is perhaps less well known, though charity affiliate Easy Fundraising has been around since 2003.
The site, and other similar ones like Give as you Live, invites the consumer to select a charity when they sign up. With 100s to choose from, users can select from a number of causes such as a charity close to their heart or their local school.
Sites such as this simply translate a portion of the affiliate commission they receive into a charitable donation, and it's possible to secure increased exposure for the brands we work with by offering increased commission, potentially generating more sales for our clients and bigger donations to charity! It's a mutually beneficial business model and one that we expect to see grow exponentially in 2013 and beyond.