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It's been 6 months since Facebook allowed advertisers to purchase sponsored stories solely for targeting mobile users. And although mobile is still a relatively small segment in the industry, the ROI is proving to be impressive - with Facebook's latest figures demonstrating how effective its new mobile advertising options can be.
The popular social network announced its third-quarterly earnings performance earlier this week and one figure that stood out was the $3 Million the company is currently earning every day from mobile ads. Given that mobile ads are generally charged that a lower price than the web, Facebook's performance is all that more impressive.
So what are the benefits to brands? Aside from the smaller dent on your budget, early reports on Facebook mobile ad performance has shown that mobile ads generate more clicks and likes than those for desktop users. This could well be from the lack of 'clutter' that surrounds the mobile timeline, making your ad all that more visible and easier to click.
Mobile options for advertisers vary from sponsored stories to app-install ads which encourage the user to install a brand app or game on to their device. Considering over half of Facebook's 1 billion users access the network via their mobile, the opportunities for brands are huge.
Have you made use of Facebook's mobile advertising options yet?